Privacy Policy Website

ellexx universe AG (hereinafter “ellexx”, “we” or “us”) is pleased that you are visiting our website and that you are interested in our company, our products and our services.

The protection and security of personal data are important to us. This Privacy Notice describes how we collect and use your personal data. We collect and process personal data carefully and for the purposes described in this Privacy Notice.

“Personal data” means any information relating to an identified or identifiable natural person (e.g. name, date of birth, email address). “Processing” of personal data includes, for example, the collection, storage, retention, use, alteration, disclosure, archiving, deletion or destruction of personal data.

Please note that this Privacy Notice no longer applies once you follow links to third-party sites or register in areas that are controlled by other controllers.

Please read this Privacy Notice carefully before registering for ellexx services. As the processing of personal data may depend on the services requested, this Privacy Notice applies in addition to specific privacy notices or terms for the respective services.

Please ensure that this Privacy Notice is also forwarded to all authorised representatives, beneficiaries and beneficial owners, as well as to any other affected individuals whose personal data you have already provided to us or will provide to us in the future.

1. Controller

The controller responsible for the processing of your personal data within the meaning of data protection law is:

ellexx universe AG
Dufourstrasse 181
8008 Zurich
Switzerland

ellexx determines the purposes and means of the processing of your personal data and is therefore responsible for the processing and use of your personal data in accordance with this Privacy Notice. Any data protection-related concerns or questions may be addressed by email to the following contact point:

2. Collection of Personal Data

Use of the Website and App

If you use our website for information purposes only, i.e. you do not contact us directly, do not register for the app, the newsletter, courses or membership, and do not order products, we only collect the personal data that your browser transmits to our servers. We collect the following data in the form of log files, which are technically necessary to display our website to you and to ensure stability and security:

Date and time of access
URL of the website or file accessed
Status code of the request
Volume of data transmitted
Browser type and version
Operating system of the user
Referrer URL (source from which you visit us)
IP address of the requesting computer
Requesting provider

Newsletter subscription

If you subscribe to our newsletter, this is done using a double opt-in procedure, i.e. on the basis of your consent. After registering via this website, you will receive an email asking you to confirm your subscription. This confirmation is necessary to ensure that you genuinely wish to subscribe. This process is logged in order to be able to document the subscription procedure.

If you register on our website in order to continue to access our content free of charge, you thereby also agree to subscribe to the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the footer of each newsletter.

During the subscription process we collect the following personal data:

First name and last name
Email address

In the course of logging the subscription, we also collect the following data:

Receipt of the response email
Dispatch of the confirmation email
Your consent to our Privacy Notice and General Terms and Conditions (GTC)
Your consent to receive newsletters

You may cancel your newsletter subscription at any time. A corresponding link is provided at the end of each newsletter. You can also unsubscribe from the newsletter in your profile on the ellexx website and in the ellexx app.

When you open the newsletter, a small embedded graphic establishes a connection to the server. This enables the collection of technical information such as browser and system version, your IP address and the time of access. It is possible to determine whether and when newsletters are opened and which links are clicked. From a technical perspective, this information could be associated with individual recipients. However, we have no interest in monitoring individual users. We analyse this information in anonymised form in order to understand reading habits, analyse open rates and optimise our newsletter.

The newsletter is sent using “Friendly”. For this purpose, your email address and further information for newsletter analytics are stored there. Further information on Friendly’s data protection measures can be found here:

Use of the App

If you register to use the ellexx app, we collect the following personal data:

Master data (e.g. name, email address, telephone number or location)
Technical data (e.g. IP address, type and version of browser plug-ins, cookies, internal and external identifiers, log data, access and change logs, content retrieved by users of the app, including date and time of access, business/account number)

Further information can also be found in the .

Contact requests and our services

If you wish to use other services available on our website, we may collect and process the following personal data for the provision of such services:

Personal data such as name, telephone number, residential and billing address, email address, gender, date of birth
Identifiers that we assign to you, such as customer, contract or membership numbers, including identifiers for accounting purposes
Financial information, including payment and transaction records
Where applicable, professional information about you such as education, job title and professional experience
Where applicable, information about your personal circumstances, such as marital status and children
Interactions with you and the products and services you use, as well as the member profile you create

If you do not wish to be subject to retargeting when visiting our websites, you can proceed as described below in the Cookies section.

3. Purposes of Data Processing

In accordance with applicable data protection law, ellexx may process personal data in particular for the following purposes:

To provide our website and app
To provide the protected area on our website and in our app for registered users (in accordance with our GTC)
To carry out activities related to a contract we have concluded with you (e.g. in connection with a membership, course registration or shop order), such as making bookings, processing payments, performing credit checks, delivering to the address provided (if items are to be shipped) and, where applicable, processing cancellations or refunds, as well as activities relating to pre-contractual measures, e.g. in the event of enquiries about our services
To communicate with you about your enquiries that are not related to a contract
To send you direct marketing communications and newsletters about our services
To provide our existing customers with information and offers which we believe match their interests because they are similar to previous purchases
To provide you with the “stay logged in” option
To continuously improve the services we offer, based on an analysis of usage data collected on our website/app on a pseudonymised basis and on evaluating the availability and speed of our website
To analyse usage data collected on our website/app for interest-based advertising
To enable users to apply for jobs via the careers section of the website
To carry out market research activities on the basis of information relating to our existing customers (name and email address obtained in connection with our business relationship)
To monitor and improve the use of and satisfaction with our products and services by conducting surveys
To make our videos available to our users and to analyse and optimise them in line with user expectations
To detect malfunctions and ensure the security of our systems, including identifying and tracking (attempted) unauthorised access to our web servers
To comply with legal obligations applicable to us (e.g. tax obligations or data retention obligations)
To protect and defend our rights

4. Sources of Personal Data

For the purposes described in section 3, we may collect your personal data, within the limits of the law, from various sources. These sources include both direct interactions with you and information provided to us by third parties or via technical infrastructures. We always ensure that data is collected in accordance with applicable legal provisions.

Direct information: As a rule, we collect personal data directly from you in the context of the business relationship or when you use our services.
Third parties or publicly available sources: We also collect personal data from third parties such as banks and financial service providers, as well as from publicly available sources such as the internet, print and electronic media, social networks, commercial registers, public registers, authorities, professional compliance databases and other information services.
Automated technologies or interactions: During electronic interactions, we may automatically collect personal data through the use of cookies or similar technologies.

5. Legal Basis for Processing Personal Data

The processing of personal data is carried out in accordance with applicable data protection provisions and, where required and depending on the purpose of the processing, may be based on one of the following grounds:

Performance of contractual obligations: We process personal data in order to provide our services or to take pre-contractual steps.
Compliance with a legal obligation or performance of a task carried out in the public interest: We process personal data in order to comply with our legal and/or regulatory obligations.
Legitimate interests: In some cases, we process personal data in order to safeguard our legitimate interests or those of a third party, where this does not unduly affect your interests, fundamental rights and freedoms. These interests include, for example:
- protecting and securing our services, systems and assets;
- complying with legal, regulatory and contractual obligations;
- establishing, exercising or defending legal claims;
- maintaining and efficiently organising our business operations;
- improving and developing our services and marketing and selling our services.
Based on your consent: Where you have given your consent to the processing of your personal data for specific purposes (e.g. when you subscribe to our newsletter), the lawfulness of such processing is based on your consent. You may withdraw your consent at any time. The withdrawal will only take effect for the future and does not affect the processing of personal data that took place before the withdrawal.

6. Recipients of Personal Data

ellexx takes the necessary measures to ensure that only authorised personnel and auxiliary persons with the required knowledge have access to your personal data in order to fulfil the purposes for which your personal data was collected.

We may disclose your personal data, in line with the purposes described above, to the following categories of recipients, to the extent necessary for the intended processing:

Service providers or other business partners who process personal data on behalf of and in accordance with the instructions of ellexx (processors), e.g. in the areas of IT, hosting and support
External advisers and business partners in relation to our services
Postal service providers
External auditors and lawyers
Authorities and courts

We carefully select our partners and processors and only engage them if we are satisfied that they have appropriate technical and organisational measures in place that meet legal requirements. Our processors may only process personal data on our documented instructions. They are all bound by confidentiality and may only use your personal data to the extent necessary to fulfil the purpose for which your personal data was collected, unless otherwise required by law.

7. Transfer of Personal Data Outside the EU / EEA

As a rule, ellexx processes and stores personal data on servers in Switzerland or in the European Economic Area (EEA). Where necessary and legally permissible, we may also transfer your personal data to recipients, such as business partners, located outside Switzerland and the EEA, in a country that does not provide an adequate level of data protection.

If personal data is transferred to a country without an adequate level of data protection, we ensure appropriate protection by implementing suitable safeguards, such as the use of EU Standard Contractual Clauses, as recognised and supplemented by the Swiss Federal Data Protection and Information Commissioner (FDPIC).

Questions regarding such data transfers and the specific safeguards used in a particular case may be addressed at any time to the contact address mentioned above.

8. Security Measures

We take the protection of your personal data very seriously and have implemented various technical and organisational measures to protect your data when using our website and the associated functions and services. These security measures include, among others, encryption of data transmission between browser and server (HTTPS) and secure transmission of emails (SSL/TLS). We recommend that you also enable SSL/TLS in your email programme. Please note that security gaps in data transmission over the internet can never be completely ruled out.

For the ellexx app, all data transmitted between your device and our servers is protected by modern encryption technologies, such as Secure Socket Layer (SSL) or Transport Layer Security (TLS) protocols. This encryption ensures that your data is protected against unauthorised access during transmission.

We use robust encryption algorithms to protect your data during storage as well. All sensitive data is stored in encrypted form in our database to ensure that it can only be accessed by authorised persons.

9. Data Retention

We store your personal data for as long as is necessary to achieve the respective processing purpose or for as long as we have a legitimate interest in continued storage. We delete personal data, taking into account statutory retention periods, whenever there is no longer any obligation to retain it.

Your email address and, where applicable, your name and telephone number are stored by us in order to answer your queries. We delete the data when it is no longer required or restrict processing where statutory retention obligations exist.

When using the ellexx app, we process information about you in connection with the normal operation of an app. In addition, as a member of our community you may complete your Moneytype and enter your contact details, which are used to create your member profile and your personal preferences within the app. On the basis of the information you provide, we personalise the content in the app for you.

10. Rights of Data Subjects

As a data subject, you have the right at any time to obtain information about, and to request the rectification or deletion of, your data, provided that ellexx is not permitted or legally required to continue storing it, and you have the right to restriction of processing or to object to processing, as well as a right to data portability. Where we process your personal data on the basis of your consent, you also have the right to withdraw this consent at any time with effect for the future.

You also have the right, where we make automated individual decisions that may have legal effects concerning you, to speak to one of our representatives and request a review of such decision. In that case, certain automated services may no longer be available to you.

To exercise your data subject rights, to obtain further information about the processing of your personal data by us, or to submit suggestions or complaints, you are welcome to contact us at the contact address specified above.

Furthermore, you have the right (where applicable) to lodge a complaint with the competent data protection supervisory authority.

11. Cookies

Like almost all websites, we use cookies. These are small text files that are stored on users’ devices. Session cookies are automatically deleted when the browser is closed. Other cookies have a later expiry date or remain permanently stored in order to recognise your browser on your next visit.

We use cookies to enable certain functions and to make browsing more pleasant for you. We also use cookies to analyse how our website is used. More detailed information about the services used can be found in the relevant sections below, including explanations on how you can prevent these cookies from being set.

You can object to the use of cookies for marketing purposes for many services, in particular with regard to tracking, via the US site or the EU site .

You can also block or delete cookies at any time in your browser settings. However, this may mean that some functions of this website are no longer available to you.

To understand these settings, the following links may be helpful; otherwise you should use the “Help” option in your browser for more information:

12. Social Media

We maintain online presences within social networks and platforms in order to communicate with customers, interested parties and users who are active there and to inform them about our services. When accessing these networks and platforms, the terms and conditions and data processing guidelines of the respective providers apply.

If you visit our website while logged in to an external service, additional processing of personal data may occur, over which we have no control. Please obtain information from the respective providers.

Facebook Privacy Policy:
Instagram Privacy Policy:
Threads Privacy Policy:
YouTube Privacy Policy:
LinkedIn Privacy Policy:
Pinterest Privacy Policy:
TikTok Privacy Policy:

13. Google Analytics

The website ellexx.com and the ellexx app use Google Analytics, a web analytics service provided by Google LLC. Google processes the information on our behalf, provides us with reports on activities on our website and in the app, and renders further services so that we can analyse and optimise the use of our online offering. Pseudonymous usage profiles of users can be created from the processed data.

We use Google Analytics with IP anonymisation. This means that the IP address of users is shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. The IP address will not be merged with other Google data.

If you do not want your data to be collected by Google Analytics, you can either disable cookies in your browser or install the following plug-in:

Further information on Google’s use of data and on settings and opt-out options can be found on Google’s websites.

14. Friendly

The website ellexx.com and the ellexx app use Friendly Automate, a Swiss provider for customer data management and email dispatch. Your contact details (e.g. first name, last name, email address, postal address, telephone number, date of birth) that you submit to us using a completed form when purchasing an ellexx membership, ellexx product or ellexx service are recorded in Friendly. Friendly Automate complies with the Swiss Data Protection Act (nDSG) and the EU GDPR. All of your data is hosted in Switzerland by local providers. More information is available here:

15. Firebase

In connection with the ellexx app, we use Firebase. Firebase service data is personal data that Google collects and generates during the provision and management of Firebase services. Examples of Firebase service data include information on service usage, resource identifiers such as application IDs and package/bundle IDs, technical and operational details of usage such as IP addresses and device information and crash logs, as well as direct communication with developers arising from feedback and support conversations.

More information can be found here:

16. Eventbrite and Zoom

We manage addresses, reservations and course administration using the software Eventbrite and Zoom. We record in these systems the data you provide to us via completed registration forms, by email or by telephone/orally. In addition to your contact details (first name, last name, residential and billing address, telephone number and email address), we record attendance and course times. Depending on requirements, additional personal data may be requested and stored.

Detailed information on Eventbrite’s privacy policy can be found at:

Zoom:

17. Typeform

We sometimes conduct surveys and registrations (e.g. for asset management registration) using TYPEFORM S.L., Carrer Bac de Roda, 163, 08018 Barcelona (typeform.com). This plug-in allows us to offer you an interactive contact form. Your responses are stored on typeform.com. Typeform’s data is stored using Amazon AWS services. More information about data security at Typeform can be found here:

If you do not wish to contact us via Typeform, you can do so at any time by email.

18. Payments

We use payment service providers in order to process your payments securely and reliably. The terms of the respective payment service providers (such as General Terms and Conditions or Privacy Policies) apply to payment processing.

In particular, we use Stripe to process payments. Providers: Stripe Inc. (USA) / Stripe Payments Europe Limited for individuals in Europe. Information on data protection: Stripe Privacy Center, Privacy Policy, Cookie Policy.

All payments for in-app purchases are processed via the in-app payment systems of Apple or Google. When you make a purchase within the app, you agree to the payment terms of Apple or Google respectively. For purchases in our shop or for our consulting services, we also use Stripe as a payment service provider within the ellexx app. The payment terms mentioned above apply.

19. Shop

We process purchases via our e-shop using the providers Ecwid and GiftUp. We collect the data you provide there for the shipment of ordered goods and for payment processing. The terms of these providers also apply to the use of Ecwid and GiftUp:

Ecwid privacy information:
GiftUp privacy information:

For some offers in our shop, shipping is carried out via the association Werkstätte Drahtzug. You can find more information on Drahtzug’s data protection here:

20. B2B

Enquiries via our B2B page are handled using HubSpot. We record in this system your contact details (first name, last name, email address) that you submit to us via completed form. More information on HubSpot’s data protection can be found here:

21. Updates to this Privacy Notice

ellexx reserves the right to amend, supplement or otherwise modify this Privacy Notice at any time and without giving reasons. The current version of the Privacy Notice as published on the website shall apply.

Last updated: 01.11.2025