Themes

Author Eva von Adam picks apart the "corporate diversity" behavior of modern-day companies with a merciless wit. She created business heroines that entertain us with humor and heart. We cringe, we laugh, we relate with the women.

We confront men with questions that are often only asked of women. In doing so, we want to break down stereotypes and expose toxicity.

You don't talk about money? We do. We talk to exciting people about money in the Money Talk section.

Why is Siri female? What is Smart Living? Automated inequality - do algorithms reinforce poverty and stereotypes? Will sharing apps save the world? Why do recruitment tools weed out people with breaks in their CVs?

Why do women experience more side effects from medications? What is violence during childbirth? Why are mothers particularly at risk of burnout? How can we sustainably improve women's health?

Why are women more affected by climate change? What is freecycling? Why are 84% of women interested in sustainable investing? How do we consume sustainably? Is ESG Greenwashing? How does the circular economy work?

Why are persistent wage negotiators punished? How do I negotiate properly? Why do women do most of the unpaid work? How do I build a successful startup? Is Home Office women-friendly? Should I get a Care-Salary?

Why are piano keys, phones, and seat belts designed by default for men? Why do media reports predominantly feature men? What is mom-shaming? Why is white feminism not the solution? Why are women less frequently nominated for cultural awards?

How does my financial life affect my independence? When should I invest and where? What is ESG? How can I make a positive difference in the world with my money? Do I need to think my relationship with debt?

How does the Swiss pension system disadvantage women? How can I plan for retirement sensibly despite starting a family and working part-time? When do I need multiple 3a accounts? How do I plan for retirement as a self-employed person?

Why should I invest? How do I find a product that suits me? When should I invest? How do I navigate the fee jungle? What are ETFs? Why is it worthwhile to invest in female founders?